Negative news tends to attract more attention than positive news. Stories about conflicts, scandals, or controversies drive ratings and readership. Positive government actions often don't receive the same coverage unless they are exceptionally noteworthy or groundbreaking.
Social media provides a convenient and immediate platform for people to air their grievances. A vocal minority can dominate the conversation on social media. Individuals with grievances are more likely to post and share their opinions, creating a perception that these views are more widespread than they may actually be.
Created by a former City Council Member who understands the communications challenges of small government from first-hand experience.
Within your existing staff is the key to successful social communications - your hidden storytellers. We identify them and give them the right tools and tactics.
Our founder led the Vimeo platform, was Chief Content Officer for Bleacher Report, ran Digital for MGM Studios and most recently worked with Mr. Beast's team - no one has seen more success in social storytelling.
You have critical things to do and limited resources. That's why we created a program for small-to-midsized civic agencies, tailor made for their needs and budget realities.
Nor are we a creative agency. We aren't looking to sell you these services or do this work for you - because it is both costly and unnecessary. You already have the resources on your own team to be successful.
This is a simple, one-time, 2-week engagement to identify the hidden future heroes on your team and give them the tools to successfully tell your story.
We help cities and counties be more effective on social media
City Manager Charlie McClendon
City Manager Andy Hall
We know you are struggling with the complexities of a changing communications landscape. We want to understand your specific problems and tailor our program for you to succeed!
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