If you're a local government struggling to navigate negativity or low-engagement on your social media platforms, our CRAVE Framework is the solution!
This revolutionary new meathod empowers local governments to reduce negativity, boost trust, deepen engagement, and highlight your amazing public service — all by leveraging the power of your existing staff.
No ongoing consulting necessary!
The CRAVE Framework is more than a catchy acronym. It’s a practical, field-tested blueprint that empowers local government communications teams, city managers, and public information officers to craft content that connects with your community.
Don’t just inform—inspire. Creativity isn’t about production values, PR speak, or polish.
It’s about capturing what makes your city human. A firefighter’s laugh. A parks worker’s pride. The joy found in a fixed swing being used by a resident's child.
We help local governments find simple, repeatable ways to create compelling content that people actually want to share.
To be effective in social media, you need to connect with people about the things they care about...
that are relevant to their daily lives.
Everyday moments that matter.
Turning routine updates into meaningful connection.
We know your team is already stretched thin.
The "R" in our CRAVE Framework is all about creating a workflow that’s sustainable - something that can be done with your existing staff and resources.
Using practical tools and a process that fits right in with how your agency already works.
Consistency or "branding" is important, and our Voice process defines how you present yourself online.
Unlike PR speak or traditional branding playbooks, Voice is all about making people care.
We help governments craft a repeatable narrative that’s trustworthy, authentic, and unmistakably human.
Social media changes FAST!
Local government doesn’t need to chase trends—but it does need to adapt to new preferences and audiences.
The CRAVE Framework establishes an approach that inspires your team to evolve alongside your community—so your communication strategy keeps working as the platforms, tactics, and content evolves.
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