Social Media Training For Local Elected Officials
Sponsored By The American Association of Municipal Executives
Thank you to Joe Turner for encouraging us to create this program.
AAME is a community that supports, develops, and advocates for city managers and public sector executives. CiviSocial's new program furthers this critical mission by:
- Providing your elected officials critical skills that will help them better tell the story of the local government they lead.
- Reducing the ongoing pain of elected officials misusing social media in ways that are detrimental to their local government.
Why This Program Is Critical
Give your elected officials the tools to be partners in communication,
not sources of manufactured crisis.
- Turn down the noise: what deserves attention and what doesn’t.
- Engage constructively: listen and share, not agitate and argue.
- Respect staff boundaries: stop the late-night texts and weekend demands over simple online chatter.
- Lead with purpose: use social platforms to highlight community wins instead of treating it like an inbox for complaints.
Meet Sam Toles
Sam Toles is a former City Council Member and a legendary social media executive who understands firsthand the communication challenges faced by local governments. In the last year, he's worked with 20 communities in 15 states and succesfully reducing negativity and building confidence.
Sam combines his experience in public service with a nationally recognized career leading in social media.
From running the Vimeo platform as their General Manager to defining the social playbooks for Bleacher Report, and MGM Studios, there is no one better to help local elected officials transform their online presence.